How to Develop a Business in a Down Economy With Small Business

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In this unstable economy, opening or developing a business might not particularly appeal to you. The numbers and details of this present economic condition are very scary indeed. And due to this fact, a lot of people have hoarded their cash and keep it in savings accounts instead of investing.

On the bright side, some daring but nonetheless, smart people have decided to concentrate on propagating their business. During times such as this, growing a business can be very rewarding and gratifying. A down economy indicates to weak people that they must be wary and stay cautious throughout. Shrewd business people, on the other hand, persist through novel and revolutionary means of developing their business. The latter is said to be more satisfying because it not only proves your ability to succeed but shows your aptitude for success as well.

A lot of people will tell you that developing a business in this poor economy is insane. If you carefully dissect the elements of a small business, you will notice that it’s not really that hard. All it takes is a lot of discipline, perseverance, shrewdness, and a little luck. Additionally, with the help of the internet, you can now accomplish more work at a more convenient and productive manner. With the right instruments and strategies, developing an online business will revel to you that the economic environment isn’t really a detriment.

In order to make a business flourish in a scant economy, the best resort would be online measures. Online operations like SEO, online marketing, and traffic generation can greatly assist small businesses to thrive. In addition to that, the man power needed to achieve such tasks won’t be too much due to the fact that everything will be done through a computer. Technicalities and difficult online approaches is better left to the experts.

SEO stands for search engine optimization. Essentially, what this accomplishes is it lets your website be more visible on search engines for intended key words so that people will find your site easier. For a site to rise the ranks, it will need to have quality updated content, and a lot of backlinks. If this procedure is executed well, it can work wonders for a site.

Obtaining a good ranking in the search engines translates to more traffic. More traffic equates to more revenues Sites can also impose website marketing strategies like as article marketing and blog commenting. In order to convert these visitors into sales, they can utilize pay-per-click (PPC) advertisements, selling digital products, and selling services. Bottom line is, in order to develop a business in a poor economy, it would be smarter to focus your efforts on online methods because it yields fast and noticeable results.

6 Top Tips to Support Shared Parenting After Separation

‘He doesn’t really want to share the care of the kids; he just wants to get at me!’

‘She doesn’t see what this is doing to the kids; we don’t communicate any more…’

‘We were doing fine with sharing the kids’ care till I re-partnered…’

Familiar words from separated or divorced parents – as a family dispute resolution practitioner, I hear stories of bitter disputes over shared care, child support and post-separation parenting issues. Parents may be caught up in their own pain, and anger with each other, when the separation is still raw and recent. Or perhaps parents made relatively amicable parenting arrangements, which worked well for years until one parent began a new relationship. Suddenly all hell broke loose and now the separated parents can’t seem to ‘go along to get along’ any more.

Reframe the picture

If this picture looks all too familiar to you as a separated parent, it might help if you reframe it. Instead of grappling with the idea of managing a personal relationship gone sour, picture this: your post-separation parenting is a business, in which you and your former partner are job-sharing the manager’s position.

Assets or liabilities on a balance sheet may not seem to have much in common with your toddler’s tantrums, or your teenager’s demands to go to that all-night party. How can a business model help you with the emotional highs and lows of day-to-day life as a separated parent? Lynn Grodzki, a business coach for therapists in private practice, talks about ‘nurturing’ your business like a parent. Well, I’m suggesting that you nurture your parenting like a business. To do that, you have to do some forward planning!

The importance of planning

It is often said that when we fail to plan, we plan to fail — and in an economic downturn, businesses must plan carefully to manage risk. Lynn Grodzki describes ‘risk reduction’ as the process of evaluating the dangers and then taking steps to minimise the losses or potential losses to your business. As a separated parent, you can do the same, and here’s how to set about it. (The following tips are loosely based on Lynn Grodzki’s advice to business owners.)

Six Top Tips to Reduce Your Parenting Risks after Separation

1. A written ‘business plan’ – having a written parenting plan or agreement can help you to co-manage the business of parenting after a separation. A business plan allows you to review your business practices and goals. A parenting plan allows you to track what you have both agreed to do as parents.

2. Maintain a cash reserve for operating expenses – this is often easier said than done in difficult economic times, both for businesses and for parents. However, in both cases it pays to save when you can. And just as ‘goodwill’ is important in business, it is also important in parenting. Business owners can put a dollar value on ‘goodwill’, and know how important it is for long-term sustainability. As co-managers of parenting, both parents can build up shared reserves of ‘goodwill’ in how they co-operate as parents. That may give you both some ’emotional capital’ to draw on in the tough times (see Tip 4).

3. Good record keeping – many a business has come to grief through poor record-keeping. Your co-parenting business will benefit from good written records. Many parents find it useful to use a communication book that passes back and forth as children move from one household to the other. (This avoids the risk of passing messages via your children. Remember, the children are not the managers in this business!)

4. Contingency planning: average your profit and loss over time – you may have heard of amortizing or depreciating a business cost. That happens when the cost of an actual or intangible asset is averaged, or written off, over a period of time. As co-managers of parenting, you and the other parent may have many years of co-parenting ahead of you, until your children are independent adults. It takes stamina to sit with the discomfort of the difficult times, when you may feel that you are ‘trading’ in a hostile environment. It is worth remembering that times can and will change.

5. Self care when the business depends on you – the business of co-parenting relies on the ability of each parent to give time and energy to their responsibilities. To do that, and to take care of others, you must take care of yourself. A healthy diet, appropriate exercise, enough sleep, and keeping in touch with your doctor for regular check-ups as required; these steps will help you to manage the risks of ill health.

6. Keep up your insurance – some business partners maintain ‘key person’ life insurance on each other, if the loss of a business partner could affect the financial security of the business. You can also view your ability to co-operate as parents as ‘insurance’ for your business. The more effectively you can co-parent, the less risk there is of your co-parenting business ceasing to trade.

Of course, you should also take legal and financial advice on your individual situation, as necessary. However, these business tips might help you to keep your co-parenting business afloat in troubled times, and protect your children from exposure to conflict between their parents.

How to make these tips work for you!

*Family dispute resolution is a mediation process that can assist you and the other parent to talk about your parenting issues and to make a written parenting agreement. A family dispute resolution practitioner can help you both to identify the issues and to focus on the best interests of your children.

*A parenting agreement might include issues such as the time spent with the children by each parent; communication; transport arrangements; school holiday arrangements; special days such as Christmas, Easter and other significant family or religious occasions.

*Emails and text messages are useful as written records. If you make verbal arrangements with the other parent, confirm them in a polite text message or email, just as you would do in a business setting. It all helps to avoid costly last-minute misunderstandings.

*’Write off’ some emotional costs over time. If you could enter all the ‘intangible assets’ of co-parenting over the next five years, as your children grow, your parenting balance sheet might show a profit for your children over time. Try keeping a journal, or use the expressive writing exercises described by Dr James W. Pennebaker in his book ‘Opening up: The healing power of expressing emotions’.

*Self care: enroll in a new activity group, or take an adult education class. The ‘down time’ from parenting may replenish your spirits and give you more energy. If you are feeling depressed, anxious or angry, talk to your doctor, who may recommend other supports such as counseling or medication.

How to Start a Home Business 4 Tips to Get You Going

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Aspiring entrepreneurs dream of taking control of their future by quitting their jobs and working for themselves. If that’s you, you’re probably doing some preliminary research to learn the best practices showing how to start a home business successfully. In this article, you will read about 4 steps that can make the difference between a start-up that profits and a start-up that struggles.

Step 1: Find a need. Small businesses that are most successful are ones that solve a problem. That’s the number one secret of how to start a home business: Identify a problem or challenge that someone is facing and provide the solution, either through a product or service.

Step 2: Plan ahead. Planning can seem boring, particularly when compared to the far more interesting aspects like marketing and selling. However, the initial planning you do will help to make your small company more successful.

Step 3: Build a brand. A brand will help to lock your name in the minds of your prospects and customers. Your brand should express the benefits that you provide to your target market and it should be easy to remember, easy to communicate, and consistent across all your marketing.

Step 4: Start selling. Want the best secret that shows you how to start a home business that can assure your future? It’s this: Sell your products or services. Don’t confuse marketing with selling. The marketing you do is important but you will run a successful, money-making, profitable business when you get in front of your prospects and you convince them to become customers by handing over their money for your products or services. This is one of the top reasons why businesses fail: Because their business owners didn’t understand how important selling was to the health of the business.

In four short steps, you’ve learned how to start a home business, but you’ve also learned something else: These four steps are cyclical and you simply repeat them over and over again to either start more businesses, extend your current product line-up, or build on your main business

Small Business Online Marketing Tips To Consider

Small businesses often fail because they lack the knowledge to get their business running smoothly online. The Internet is a huge environment that connects business to clients from all over the world. Having small business online marketing tips available to consider is critical to your business. If you plan to operate an online business, then you will need to know how SEO and Internet marketing works.

SEO (Search Engine Optimization) is a method used by millions of online Ecommerce and corporations nationwide. SEO includes link building, video marketing, Meta tags, relevant keywords and terms, and much more. Video marketing currently has the highest rating in business marketing because many users online prefer visual aids to web content or text.

Right now over 6 million visitors go on YouTube to view videos. If you are creating videos to market your business, learn some tips to help you create effective Internet marketing videos. Most videos shown online are produced in 1-minute. Longer videos does not capture the audience attention, rather it sends them on to find other videos. Make your videos short and to the point.

Narrow down your audience. Why would you target a broad audience when you are selling healthcare products, or auto parts? Instead, you would focus on your products or services to find out which group fits into this category. Studies show that small businesses who research their targeted audience, narrowing it down to fit their category, produce more results than those who do not research.

Pay-per-click Ads attract loads of attention from online users. PPC ads offered by Google however are expensive, as each click costs you money. If you are building a web site, find a hosting company that offers you $100 free PPC ads. You can use the free money until you build your business and start paying for PPC ads on your own. It is a good way to get started with marketing your business online.

Set up an E-mailer campaign. E-mail campaigns should not include spamming, otherwise, you may find yourself losing customers and banned. Research the Internet to find effective E-mail campaigns, or build your own client list and send out E-mails daily to your prospective or current clients. E-mails should include new products, services, sales, discounts, etc.

Speaking of discounts; small business online marketing tips include offering discounts to your clients. Give your clients money-saving solutions to encourage them to return to your web site and buy more products.

Do you need help in promoting your business online and driving more visitors to your website? Let an online marketing professional help you: SEO Freelancer Expert. Cedric is an article marketing expert, freelance article writer, expert link builder, and a freelance seo specialist who can help you market your business & website online.

Effective Tips on How to Start a Home Business

Getting started with home-based business may be troublesome and in many cases people may get mystified on ‘how to actually go about it’. Many individuals wish to undertake online business, but the fears of starting usually pull them behind. Here, you need to realize that ‘information’ is the function of acquaintance which means that ‘the more knowledge one gets regarding what he wants to do, the easier and better it becomes for him to do it’. Therefore, you need to look for useful details before you decide to undertake home based business.

Tips To Help You Get Started With Your Home Based Business

  • Always setup a separate space for working at home. It does not matter if it is the part of garage, spare bedroom, a corner of your living hall, or any other area that is away from rest of household activities. It is important to keep some area that you can specify as own ‘working area’. This will surely give you the room and space you require to translate your dreams into reality.
  • When it comes to the proper management of time, you will need to specify your considerations for home-based business, what hours and days will you be working? Where and when will you advertise? How will you proffer products or services to cliente? Will you be able to keep this all in order?
  • An important step is to fill the working area with adequate materials. Now, this may sound very basic for many, but you must realize that an underlying aspect of tremendous success is to have an effortless access to necessary materials, tools or various other things you need. Keeping everything closer by will surely keep you away from wasting your precious time looking for it. This step can be included into the time management plan.
  • A common pitfall to any thriving home-based business is involving in action devoid of enough planning. That means you may confuse ‘being busy’ with ‘working on some really important projects’. The best technique is to plan next couple of objectives and work backward to create step by step action plans to realize them. Once you have plans, you can take actions to accomplish them.
  • The fastest way to develop any home based business is to network like ‘crazy’. Be certain to share enthusiasm and passion with other people at each opportunity you come across. Let others know ‘who you are’ and what products or services you offer. Keep in mind, individuals cannot purchase if they do not know you are selling.

If you wish to be perceived professionally, you need to present a ‘professional image’ at all times. Setup a separate account for business, install a different fax and telephone line, and create professional advertising materials. Be pleasant and courteous in customer communication. In simple words, try to be ‘someone’ others wish to conclude business deals with.

So, what are you further looking for, it is just the right time to start your home business.

How To Start A Home Business 7 Essential Tips For Success

Are you currently involved in a home business or just starting? Either way, you want and desire to be your own boss, get away from the JOB, if you even have one in this economy, and you are looking for the financial freedom and time freedom that goes with owning your own home business: i.e. setting your hours, your schedule, and being more in control of your financial circumstances and lifestyle. Here are seven essential tips to seriously consider, if you haven’t already, in starting your home business. And if you’ve already started a home business and it isn’t getting the results you anticipated, then check these tips out. Hopefully, it will put you on the right path to move forward and achieve success.

The seven essential steps are:

1. Consider Your Skill: First and foremost, are you cut-out to be a business owner? Do you have what it takes, meaning the skill, the desire, and the fortitude and motivation to work your business, carving out the necessary time, putting in the maximum effort, and learning how to build a successful home business? Realize that not everyone is meant to be in business, a CEO. Talk to a few successful business owners and perhaps mentor with them, if you decide to move forward. But first, be prepared. Know what you are getting into realizing that you will have to develop skills. This means investing in you, your most important resource.

2. Consider Your Space and Focus: Do you have adequate space to focus on a home business? Building a business from home, whether the first, second or even third time will be, at best, challenging if you do not have the space to operate and conduct business. Do you have a separate home office area, a separate room where you can unequivocally focus on the daily operation of business away from the distraction and disruption of daily home life? Make sure you do; make a schedule, share it with your significant other and your family, and stick to your schedule at all cost. This is essential for focusing on your business and achieving your goals.

3. Decide on the Product or Service: Is it viable in the marketplace? Do people have a need, want and desire for it? Just as importantly, if not more so, is it your niche? You have to be able to wrap your mindset and your passion around your product and service and want to help other like-minded people with the solution it offers. If it is not viable, not desired, and you don’t have the belief or passion for it, then find another product/service. Too many individuals in home business are promoting opportunities with a product/service that they do not believe in themselves. This goes against the laws of nature.

4. Consider Your Investment: Yes, you will have to invest in your home business, make no mistake about this. Most of your investment should go into your skill-set, such as learning how to operate your business, how to market it properly today, and how to create ROI (return on investment). You can invest minimally given the company and its product/service knowing that it is credible and you can get behind it. Put the better part of your investment in your education. Learn some basic skills and then expound upon them given your profits. Too many people put the cart before the horse and spend way more money on enrolling with a company, getting in product, purchasing business cards and leads BEFORE they even know who their potential customers are and how to market properly.

5. Proper Equipment Needed: It’s not business cards, product brochures/dvds, leads, and gas for your car that you need to start your home business. You need two powerful tools that are right at your fingertips: your computer with access to the Internet and your phone. Absolutely! Handing out brochures and dvds will do very little for your business if these materials are getting in the wrong hands. Travelling about town to appointments will be a waste of both time and money if your prospects have not asked you for information about your product/service. Just imagine getting in the path of prospects who are already searching for your solution, your offer albeit your product or service! That’s what you need to learn.

6. Business Goals: Having defined measurable goals for your home business is critical to your success. You do not want to “fly by the seat of your pants”. You want to have clearly defined goals for the first 2 months, 6 months, 1 year, 2 years, and 5 years. These goals need to be written out, kept visible, reviewed daily, and evaluated regularly. Goals can be adjusted as steps are reached or not; however, keep your focus on your vision…your plan; let nothing deter you from moving forwards to achieve success.

7. Have a Plan of Action: You need a plan, a proven system to put in place 24/7. Waking up every day knowing exactly what you are going to do to present and close business is crucial to getting results and profitability. Who are you going to present business to? It is not anyone and everyone for sure. You want to market to the right prospects and, once identified, get in their path. Realize that the majority of people who need, want, and desire your solution are searching for it on the internet. So getting prospects to reach out to you and taking some action on your own professional business website is the way to go. Then have professional scripts so that you can pick up your phone and present your offer and close business.

These seven tips are essential to not only consider, but to implement in order to start a home business. Then continue to expound on your marketing skills to generate more leads, close more business, realize profit and achieve success.

Home Work Business Opportunities

A professional entrepreneur will work to cover all of his bases, no matter how big or small the venture is. Some see it excessive, but if you’re looking into making it your primary source of income, why not take the extra mile and do everything you can even if you’re just planning to start out an at home work business opportunities operation.

You see, despite the fact that you’ll be working at home, it doesn’t mean that you should just take things carelessly. If you want to build a good image, you should still make yourself look like you’re not just kicking it back and working in your undies. That will tend to turn potential clients off, since they need to trust a professional to do the work for them.

To do that, you don’t only bank on making your website look presentable. Depending on the kind of home work business opportunities that you’ll be getting your hands into, you will have to include additional contact details to better prove your credibility. These things include a mail address (even if the post is an ancient concept already, people would want to know if you’re real, so an address can be of help), and a phone number.

These things can be quite tricky, because you wouldn’t want to advertise all of your personal information all over the planet, putting you at risk for identity theft crimes or boatloads of spam snail mails. It can also cause the phone to ring nonstop, so you may want to employ a trick or two in these things.

One good example is to use a P.O. Box for the mails. However, that can also make you look like a scam, so what you should do instead is to look for a mailbox service in your area. This can provide you the security and comfort of having a PO Box while also giving you a street address that can help you avoid rumors of being a fraud at the same time.

Phone numbers are easier to deal with, though. You can always get a second line for your business and let an answering machine deal with all of the calls that come in constantly. These machines can help you save time and effort, plus, they are quite cheap, so make sure to try them out as well.

Hopefully, these tips help you in starting your home work business opportunities. Covering these two points are the very first things you need to do, so make sure to take care of them as soon as possible.

Small and Home Business Tax Saving Tips

Being a small business owner since 1996 and operating at tax preparation service business for 10 years, I have collected a number of small business tax saving tips along the way. The following tax planning tips are general in nature and are intended to provide possible tax saving strategies for home and small business owners. There are exceptions to every rule, and not everyone will benefit from these tax saving tips. There are many other factors that should be considered before using any of these ideas.

Small business owners can maintain a qualified home office and deduct otherwise nondeductible home expenses. It is easiest to do this if there is a room set aside for the business. Determine how much that room is in proportion to the house, and then deduct certain expenses proportionally. Expenses include mortgage interest (but not the mortgage itself), electricity, telephone, insurance, and expenses for maintenance and repair. Certain mileage also becomes deductible.

Turn charitable donations into business deductions by giving money to charities in exchange for advertising. Donating to that church fund raiser? Buy advertising instead. This is a great way to get your brand out to the public.

Employ a child and save on FICA (Federal Insurance Contributions Act), which is a combination of Social Security and Medicare taxes and shift income to the child’s lower tax bracket. Wages are exempt from FICA if the child is under 18 years of age. The small business is also exempt from paying the employer portion of FICA. An employer-parent can shield Self-Employment income from taxation by hiring his or her child. Just make sure your child is doing real work.

Use Schedule C to report business income as a sole proprietorship. If more than one individual is an owner, then the business is not a sole proprietorship and Schedule C cannot be used. Partnerships and joint ventures must file on Form 1065.

A husband and wife cannot jointly own a business as a sole proprietorship; and cannot split a sole proprietorship and file two Schedules C. To avoid being classified as a partnership and having to file on Form 1065, a husband and wife team operating a business together should treat one spouse as the owner and the other as an employee. Good luck figuring out who is the boss and who is the employee!

If a sole proprietor owns more than one business, filing a separate Schedule C for each business is required. Penalties apply if more than one business is combined on a single Schedule C.

Convert nondeductible hobby losses into deductible business losses by operating the activity in a business-like manner. The activity must be conducted as a “for profit business.” “For profit business” activities include keeping thorough and business-like records and files, using a separate business bank account, using separate credit cards, maintaining insurance, registration, licenses and certifications normally needed by that type of business, maintaining separate home office among other things.

As with any business, individual circumstances vary as do state laws. Consult with your attorney or tax consultant to determine individual requirements and needs when it comes to implementing any small business tax saving tips.

Is Your Small Business Reaching Its Tipping Point

Tipping point marks the sudden explosion of your business. It’s the threshold of prosperity and growth and flags the coming of greater exponential business growth for you. Sounds good but there is small catch; your awareness and most importantly your preparedness to bend this tipping point to produce mind blowing results for you is the key. If you are unaware and ill prepared, you can ruin this opportunity, so the point here is to ensure your receptiveness to sense its arrival. Here are the key indicators of this business blaster and ways to make the most of it:

Your staff slogs and still fights backlogs

Your staff will begin to feel the heat of added workload. Steadily they become fully occupied and you sense a rush of urgency. You also get caught up with them and try to find ways to clear the backlogs.

You wish you had 48 hrs a day

You begin to extend your work hours and time passes by at an alarming speed. This is when you really feel like having more time a day to run through your added workload. Your priority to attend to the core business activities goes up and eats into your time which you otherwise spend for other business activities like HR management, back office tasks, administration and marketing among others. You see a visible drift in the proportion of your time spend every day with a huge tilt towards core money making activities of your business.

You wish to hire more resources

This is the first thing that crosses your mind. Why not hire more staff and stay fit? You begin to feel a pressing need for more people around you to take up current and new additional responsibilities, which pop up from nowhere. You begin to feel that you are stepping into the next zone of business growth.

Hardcore marketing seems passé

More customer calls, more business, new services and products demands, and all seem rosy. You begin to trust that the flow of business is going to stay with you for a good time to come and your mind eases on the need for hardcore marketing. You begin to tighten the marketing budget and you still find your business. You sense something else is working in your favor and things are going your way.

Partners and new business avenues cross your sight

You come across partners or associates who earlier seemed less valuable, of great help now. You begin to talk and negotiate with them and things shape up well and make you and your business look real big and ready for that big leap.

However it’s the initial sense of feeling that you get, which instills a rush of energy and confidence that ushers in the tipping point for your business. But, how do you make sure that you turn this good fortune into consistent growth and see that your business stays strong even in rough times?

Here are some thoughts on how you can ensure that you get the maximum out of this tipping point:

Seek professional help

Don’t limit your growth by limiting your resources. One thing about the future is sure: the speed and ease at which services and products will be delivered to the customers. This requires you to be hyper active and alert all the time and this mandates your 100% focus on all areas of your business operations. This is where you need to diversify your operations, bottom-line you have to find partners and associates who can help you with managing specific areas of your business with complete focus and dedication. Effective teamwork can lead to great results. Outsource your non-core back-office jobs so that you can concentrate on building your business.


Business owners who tried the unknown and failed are the people who ultimately succeeded. This is true because those who dare are sure to achieve some day. So try to experiment with the new and unknown, you never know you may hit the jackpot or even if you fail you get to learn a whole lot which your competitors will never. Think of new ways to make your processes faster, offer better customer support, streamline your back-office, make your product of service more customer friendly, and more. Think creatively for all aspects of your business.

Think BIG

Move out of your comfort zone and think of big audacious goals. What is YOUR business goal? It could be in terms of number of employees, total revenue, number of clients, number of locations, and so on. For instance, it could be a 200-employee business, with $10 million revenue, 500 clients, and five locations within three years. It does not matter what the parameters of growth are, entrepreneurs must select their goals cautiously, as chances that their business will fall short of expectations, are very high. If you aim low, then all your plans would limit your growth, but if you aim BIG, then all the plans would move towards achieving your goals. Don’t be satisfied with what feels “good enough” – strive for more.

Plan ahead

There’s evident truth in the saying that “those who fail to plan, plan to fail.” Effective planning is what will take you where you want to be. Getting ready for tomorrow’s growth basically involves two things, one: anticipating the future needs of your customers, and second: knowing where you are right now and gearing up for tomorrow.

Build robust processes

The next step is to start thinking in terms of business expansion and operating like a big business. If you have a written process on how your company should answer customer calls, or what the process of billing would be, and so on, you will find it a lot easier to add new people in your team and face lesser number of issues. Similarly, set-up processes and protocols for all activities, this will make business management more efficient.

All the best!

How To Start a Home Business and Make Massive Profits

How would you like to have a dynamite home business that experienced massive profits? I am here to tell you it is possible. Starting a successful and profitable home based business is easy as pie. That is if you follow a 2 simple precautions.

1. Choose the right business. This might sound silly. However, this is the biggest mistake that people make. And, it is the number one reason home businesses fail. Thousands of home based businesses go out of business simply because of this one issue.

2. It is critical that the would-be business owner complete a Business Plan. Starting a new business without one is placing the entire investment on a crab table. Believe it or not many people honestly believe that a 90 day plan or some quick start outlined summary along with a few how-to’s is somehow a business plan. Forget that. Without a well written Business Plan a new business is doomed be it at home or not. And, again this is the one of the biggest reasons home based businesses fail.

Considering starting a new home based business? Get in line and join the ranks of hundreds of thousands who are turning to this work alternative. However, instead of turning into a depressing shirt losing statistic, it’s time to begin taking the steps necessary to get these 2 major steps completed.

Getting started: How to select the correct business? A business that will be a pleasure to work and provide a generous income? And, how to write a good effective business plan? A plan that will launch the new enterprise into a profit making success?

There are literally hundreds of simple work-at-home businesses just pick one. They can be divided into 2 categories. 1. Your very own business with your own product or service 2. Work as in independent contractor for a MLM Network Marketing company and sell the company’s product or service. Each has advantages and disadvantages.

Go with your very own, simply select a business that is your passion, something that you really enjoy. For example, if you’re an exercise nut and you love to workout. Start a personal trainer service. That might be your cup of tea. If you’re a computer whiz/ geek, a computer service (the geek squad) or a web designer might be just the thing. Or, if you like animals consider a doggie daycare, grooming or walking service? Each one of these businesses can be run from home successfully.

Other businesses include: child daycare service, floral/plant service for offices and hospitals, pooper-scooper service, answering service, vending machine service, homemade soap, lotions and potion, mobile windshield/tire repair service, dress maker, alterations, researcher, freelance writer, business card and letterhead designer, courier, shut-in/shuttle service, landscaping service, carpenter, pool cleaning service, garage sale and flea market vendor, private investigator, typing service, interior decorator/designer, wedding consultant, hot lunch/snack vendor, pet grooming service, catering service, media production, flower arrangements, graphic artist, mobile nail technician/ hair stylist, mobile message technician, advertising consultant, companion service. And the list goes on.

Then there is Multi-level-Marketing (MLM) often called Social Networking? There are literally hundreds of MLMs and they are growing. MLMs offer the work-at-home entrepreneur ready made products and/or services. No need to manufacture, test market, develop or invent. No need for company branding. However, on the down side, MLMs have been shrouded in negativity. Many people tend to think MLMs are pyramid schemes or something totally negative. And, rightly so.

Many illegal pyramid schemes have hidden behind the mask of of being an MLM. This charade has confused and robbed thousands of unsuspecting investors and consumers. Today MLMs are legal and they are truly and honestly the best way to earn a fantastic (residual) income. However, you should still be on your guard.

How do you tell the difference between a legitimate MLM and a rip off Pyramid Scheme? Exactly what should you look for? Do your homework. It is important that you know how to tell a good deal from a hook. Honestly, there are hundreds of excellent, powerful and legal MLMs with quality products and services out there.

Now that you have an idea of what you would like to do. It is also very important to complete a business plan. A bona fide business plan. A plan that you could take to a Bank or an accountant. That would not be a 90 day plan/Quick start outline. It is a well thought out and well prepared document.

A good Business Plans considers operating costs, ‘target market’, investment, rate of return, schedules etc. Are there actually people out there who need what it is you want to sell or provide (service(s)?. Where are they and how will you find them?

For example, your passion is making baby booties. You decide to go into your home business making baby booties, let’s call it the Baby Bootie Bonanza. Exactly how much is it going to cost to start up and run your business for one year?. I mean all costs, EVERYTHING (SUPPLIES, MARKETING, SHIPPING, PHONE SERVICE, STORAGE, ETC.)! What is your target market and how are you going to find them. And more importantly how much will that cost? Without a target market your new business will not be around long. And let’s not forget your rate of return. What is your rate of return going to be? When will you realize it? HOW MANY BOOTIES DO YOU HAVE TO SELL to realize a profit? A Business Plan will include all of this information and then some.

This is where the rubber meets the road.